The Kardashian-Jenner empire thrives on drama, but a new rift is shaking its core. Kylie Jenner, the 28-year-old beauty mogul, is reportedly at odds with her 12-year-old niece, North West, daughter of Kim Kardashian and Kanye West. The spark? North’s bold mimicry of Kylie’s iconic style—blue hair, daring outfits, and a knack for stealing the spotlight. Sources claim Kylie confronted Kim, accusing North of hogging the fame meant for her own daughter, Stormi Webster. What began as a playful nod to Kylie’s teenage era has spiraled into a family feud, exposing tensions over legacy, parenting, and who gets to shine in a family built on fame.
It all started in Italy, where North, at just 12, stepped out with Kim, sporting a vibrant blue wig that echoed Kylie’s “King Kylie” era from a decade ago. At 17, Kylie’s bold blue hair, lip kits, and edgy fashion defined her rise as a trendsetter. North’s look—complete with a tight corset and denim mini skirt—drew instant comparisons, but not the kind Kylie expected. Fans flooded social media, accusing North of copying her aunt and dressing too maturely. “She’s 12, not 17,” one commenter wrote. “This is Kylie’s vibe, not North’s.” The backlash was swift, and by the next day, North appeared in a more covered-up outfit, though still rocking the blue hair.
Behind closed doors, the drama was far from playful. Insiders say Kylie called Kim, demanding she stop North from recreating her signature looks. The “King Kylie” era—marked by bold colors and boundary-pushing style—was a cornerstone of Kylie’s brand, from her billion-dollar Kylie Cosmetics to her fashion influence. Sources claim Kylie feels protective, not just of her legacy but of Stormi, her seven-year-old daughter with Travis Scott. “Kylie wanted Stormi to be the next big thing,” a source told Life & Style. “North’s stealing that spotlight, and it’s hitting Kylie hard.” The comparison stings especially because Kylie has publicly praised Stormi’s gentle demeanor, contrasting it with North’s bolder personality.
The feud taps into deeper family dynamics. Kim, 44, has faced criticism for her parenting, with fans pointing to North’s behavior as evidence of leniency. A viral video showed North screaming at paparazzi, startling Kim, who tried to defuse the situation. On Keeping Up with the Kardashians, Kim revealed North once attempted to bite her nanny and get her fired, admitting, “North knows how to push my buttons.” Another clip captured North mocking Kim’s home as “ugly” and dismissing a flower arrangement, knowing it would hurt her mother’s feelings. Fans have called North entitled, with one saying, “Kim lets her get away with everything—she’s more friend than mom.”
In contrast, Stormi’s behavior has been lauded. Sources describe her as “protective” and “obsessed” with her younger brother Aire, accompanying Kylie to hospital appointments during her pregnancy. “Stormi’s the perfect big sister,” a family friend told Life & Style, highlighting moments of sweetness that North, by comparison, seems to lack. Kim herself has shared struggles with North’s jealousy toward her brother Saint, recalling how North slammed doors in his face and declared “no boys allowed” at tea parties. “She thinks she’s outsmarting me,” Kim said, half-laughing, half-exasperated.
The public’s reaction to North’s Italy outfit amplified the tension. Critics argued the corset and mini skirt were inappropriate for a preteen, with one commenter noting, “Kylie was 17 when she wore that style—North’s too young.” Others defended North, seeing her as a budding fashion icon, a natural heir to the Kardashian throne. But the comparisons to Kylie, intentional or not, struck a nerve. “Kylie feels North is taking what’s hers and passing it off as her own,” a source said. “She’s worried Stormi’s being overshadowed before she can even start.” Some fans speculate Kylie’s reaction masks jealousy, using Stormi as a shield for her own insecurities about North’s rising fame.
The Kardashian-Jenner clan is no stranger to internal rivalries—Kim and Kourtney’s clashes over business and parenting styles have played out onscreen for years. But this feud feels different, pitting a child against an adult in a family where fame is currency. North, already a media darling, has walked runways, starred in music videos with Kanye, and amassed a TikTok following that rivals her elders. Her confidence, while magnetic, has sparked debate about Kim’s hands-off approach. “Kim’s afraid of North,” one fan tweeted. “She lets her run the show, and it’s creating chaos.”
Kylie, meanwhile, has built an empire on reinvention. From reality TV star to cosmetics titan, she’s navigated fame with a calculated coolness. But North’s effortless ability to command attention—blue hair and all—seems to threaten that control. The confrontation with Kim was reportedly heated, with Kylie arguing that only Stormi should carry her aesthetic torch. “It’s not just about the hair,” the source explained. “It’s about North claiming a piece of Kylie’s identity before Stormi can inherit it.” Kim, caught in the middle, defended North’s creativity but agreed to tone down the bolder looks after the public outcry.
The family’s history adds fuel. Kim and Kylie have long competed for the spotlight, with Kim’s SKIMS empire and Kylie’s cosmetics line vying for cultural dominance. North’s rise could shift that balance, positioning her as the next big star while Stormi, still young, waits in the wings. Fans have noted parallels: Kim’s own dominance over her sisters mirrors North’s bold personality, with some speculating North could “boss around” the next generation, just as Kim has. “Kylie’s afraid North will outshine everyone,” a commenter wrote. “She’s already a mini-Kim.”
The public’s split on who’s right. Supporters of Kylie argue she’s protecting her brand and her daughter’s future, especially in a family where legacy is everything. Others see her as petty, jealous of a child who’s simply experimenting with style. “North’s just being a kid,” one fan posted. “Kylie’s acting like she owns blue hair.” The criticism of Kim’s parenting is sharper, with many urging her to set boundaries. “Kim needs to step up,” another wrote. “North’s talented, but she’s still a child, not a co-star.”
As the drama unfolds, the Kardashians remain under scrutiny. North continues to make headlines, her every move dissected for signs of rebellion or genius. Kylie, ever the strategist, has stayed silent publicly, letting sources leak her side while she focuses on Stormi and her brand. Kim, meanwhile, navigates the tightrope of supporting North’s individuality while facing calls to rein her in. The feud, though not aired on their reality show, simmers beneath the surface, a reminder that in this family, fame is both a bond and a battleground.
North’s blue hair moment may fade, but its ripples linger. Will she carve her own path, or continue to echo her aunt’s legacy? Can Kylie reclaim her spotlight without dimming North’s? And how will Kim balance her daughter’s star power with the discipline she needs? The answers are unclear, but one thing is certain: in the Kardashian-Jenner world, every choice is a headline, and every feud a saga. For now, North struts forward, Stormi grows quietly, and Kylie watches, her empire as much at stake as her heart.
